The World Cup 2014’s best and worst marketing ads

A look at the ads that made us both smile and cringe.

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There aren’t many people in the world who don’t love a good soccer trick video.

And when the World Cup rolls around, you might expect that there will be lots of them flooding YouTube. So over the past few weeks I have seen everything from a freestyle champion soccer player dressing up as an old man to an unexpected superstar athlete like Usain Bolt turning out to be a surprisingly talented soccer player. But how effective is this advertising strategy of declaring short term love for the world’s most popular sport?

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