TikTok now has more than 500 million active users worldwide.
That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music.
Yet relatively few brands have even opened TikTok accounts. Except for a handful of innovative, typically well-funded marketing teams, most may be taking a wait-and-see attitude while the app develops its features.
Becoming familiar with TikTok, not the most user-friendly platform, is time consuming. Plus, getting noticed on TikTok calls for both creativity and creating videos, both also time-sapping activities.