TikTok’s rapid growth and format offer marketing opportunities
The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.
TikTok now has more than 500 million active users worldwide.
That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music.
Yet relatively few brands have even opened TikTok accounts. Except for a handful of innovative, typically well-funded marketing teams, most may be taking a wait-and-see attitude while the app develops its features.
Becoming familiar with TikTok, not the most user-friendly platform, is time consuming. Plus, getting noticed on TikTok calls for both creativity and creating videos, both also time-sapping activities.
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