TikTok’s rapid growth and format offer marketing opportunities

The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.

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TikTok now has more than 500 million active users worldwide.

That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music.

Yet relatively few brands have even opened TikTok accounts. Except for a handful of innovative, typically well-funded marketing teams, most may be taking a wait-and-see attitude while the app develops its features.

Becoming familiar with TikTok, not the most user-friendly platform, is time consuming. Plus, getting noticed on TikTok calls for both creativity and creating videos, both also time-sapping activities.

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