Content marketing is the ultimate way to build brand awareness and connect with customers. Tell your story; build buzz around your products or services.
It’s also hard work.
Fortunately, many time-saving tools can drastically increase your content’s effect. Here are 12 of the best:
One of the hardest parts of content marketing is coming up with electrifying ideas. Luckily, you don’t have to do it alone. Blogs, online magazines and newspapers are great sources of inspiration.
Feedly is a place to collect all of this content. Subscribe to as many feeds as you want, and Feedly will organize them into an easily digestible portal.
If you’re looking for an advanced customer analytics tool that doesn’t require a PhD to understand, MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis and user segmentation. But MixPanel offers a lot more. For example, it enables you to set up A/B tests in your mobile apps, create in-app surveys and even send customized messages to users based on their behavior.
Do you want ahead-of-the-curve content? Trendspottr helps you tap into emerging trends by providing early signals about hot topics, popular hashtags and rising influencers. It also provides sentiment measurements for each trend, right down to specific emotions such as fear or excitement. Trendspottr lets you catch trends as they start instead of jumping on bandwagons that have already passed.
Email is a great way to reach your audience, and MailChimp makes it simple. You can set up mailing lists, run email campaigns, track responses and handle unsubscribe requests. You can even set up an RSS feed from your blog directly into MailChimp to send your latest blogs automatically to your mailing list.
If you want to increase your blogger outreach, Tomoson is the perfect solution. It has thousands of registered bloggers, and you can search them by interest area and metrics, such as website traffic, Facebook likes and Twitter followers. You can post your products for giveaways and reviews, as well as connect directly with bloggers for promotions.
Producing enough content can be a huge problem, particularly if you have a small in-house team. Contently solves this problem. It’s not a tool, but a high-end content production company. Unlike generic content mills, Contently focuses on storytelling. It has some impressive customers: GM, American Express, TD Ameritrade and Philips. Contently also has a powerful automation platform that includes editorial calendars, content management, collaboration tools and approval workflows.
7. Atomic Ally
Does your content need more oomph? Try Atomic Ally. This easy-to-use tool from Atomic Reach analyzes your content and tells you how big its effect will be. Atomic Ally looks at more than 20 factors and gives your content a rating between 0 and 100, and advises you how to improve it.
Make changes in the built-in editor, and see your score rise. The tool will also tell you whether your content is too complex or simple for your readers.
To organize your content, consider Evernote. The app lets you record all of your content ideas, clip Web content for reference and maintain an editorial calendar. It’s also a great collaboration tool; use it to share and discuss content in real time with members of your team. The app runs on any device from desktop computers to tablets and smartphones, so you’re on top of your content no matter where you are.
There’s no better way to communicate your message than a clear visual. Easel.ly helps you create and share infographics online. The site has thousands of free infographic templates, and drag-and-drop tools that let you fill in templates with content. You can upload your own templates, too. The site has only been around for a few years, but it has 800,000 users who have built more than one million infographics.
Audacity is a free open-source audio editor that’s great for recording and editing podcasts and interviews. It yields finished content in several formats. The tool has many capabilities, including normalization, pitch and tempo correction, multi-track mixing, and background noise removal. It also scans raw audio to find problems such as clipping and long periods of silence, so you can produce professional audio content.
Nothing makes content leap off the page like great images. If you’re looking for a free alternative to Photoshop, look no further than GIMP. It has everything you need to retouch photos, build composite images and create new images. Its powerful editing tools let you do almost anything.
Tagboard is more than a hashtag analytics tool. It tracks where people use your hashtags in real time, and measures the sentiment surrounding them. You can then create tagboards, collections of popular posts with positive sentiment that update automatically. You can embed tagboards in mobile apps and websites and show them on large-screen displays. It’s a great way to amplify your best, freshest content.
No professional can work effectively without the right tools. Imagine a doctor without a stethoscope or a gardener without shears.
These tools won’t make you a great content marketer, but they give you the best chance of becoming one. Tools automate the tedious parts of our work so we can focus on creating awesome content.