Tips for using conventions as a springboard for coverage

Don’t waste your time booking a ticket unless you thoroughly research journalists you’d like to reach, have a social media strategy in place and are prepared to add value for attendees.

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We increasingly live our lives online and through screens, but handshakes, eye contact and face-to-face conversations remain a crucial part of doing business.

Conventions, events and conferences remain fertile ground for meeting new customers, winning accounts and solidifying relationships, but you must have a plan to succeed.

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