PR To succeed with Black History Month marketing, exhibit cultural competency February means brands and organizations promote diversity and endorse the achievements of prominent African-Americans. To make the most of it, here’s what a few communicators advise. By Clare LaneFeb. 17, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.