To succeed with Black History Month marketing, exhibit cultural competency

February means brands and organizations promote diversity and endorse the achievements of prominent African-Americans. To make the most of it, here’s what a few communicators advise.

“Our cultural strength has always been derived from our diversity of understanding and experience.” — Yo-Yo Ma

Black History Month gives organizations a unique platform to connect with black audiences. Highlighting the lives of black leaders of industry or creating community partnerships can have a lasting effect on your organization’s success.

To determine how your marketing can best exhibit cultural awareness and celebrate black history, consider the following insights.

Focus on the community.

According to Nielsen, black economic influence is growing, and marketers should take note. Although some organizations have tailored their marketing to speak more directly to black audiences, many are missing the mark.

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