To succeed with Black History Month marketing, exhibit cultural competency

February means brands and organizations promote diversity and endorse the achievements of prominent African-Americans. To make the most of it, here’s what a few communicators advise.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.