Tools for developing terrific infographics

Maybe Photoshop isn’t your thing. Here are some great alternatives, with details about cost, functionality, restrictions and other key factors.

How can you create beautiful infographics without using Photoshop?

I’m not a Photoshop expert, so it takes me days to create a basic infographic. I’m a Paint ninja, but I can’t create nice infographics by using Paint. So I searched for fast, easy and cheap (even free) alternatives.

I’ve outlined the most important aspects of each tool I found:

  • Free version: Is a free version or free trial available?
  • Restrictions: What are the restrictions of the free version?
  • Price and pro functions: What are the new features if you pay?
  • Usability and design: What does the interface look like? Is it easy to use?
  • Templates: How many templates are available in the free version?
  • Objects: How many objects are available in the free version?
  • Charts: How many charts are available in the free version?
  • Customizability: What’s the extent of customizability?
  • Downloading: Are you allowed to download infographics in the free version?
  • Help: Are blog posts, tutorials or guides available?

Here’s a look at seven tools that can help you with your infographic marketing needs:

1. Easel.ly

Free version: free basic version, no trial

Restrictions: fewer objects, fewer templates

Price and pro functions: $36 per year, more templates, access to thousands of images

Usability and design: easy-to-use interface

Templates: 13 templates

Objects: small amount

Charts: five different charts

Customizability: good

Downloading: allowed in free (high-quality and PDF)

Help: blog posts, guides and tutorials to get started and to make infographics

2. Piktochart

Free version: free basic version

Restrictions: watermark, picture size, maximum 20 photos, no export to PDF

Price and pro functions: $29 per month, $290 per year, more templates, high-resolution images, export to PDF

Usability and design: easy-to-use interface

Templates: 11 templates

Objects: huge amount of objects

Charts: 14 different ones

Customizability: awesome

Downloading: allowed with watermark but not high resolution

Help: blog posts, guides and tutorials to get started and to make infographics

3. Infogr.am

Free version: free basic version

Restrictions: 10 images maximum are allowed to upload to each infographic, watermark added

Price and pro functions:

  • Pro: $15 per month, downloading allowed, real-time data, private infographic sharing, co-creation with team members, more than 100 icons, detailed infographic analytics, rich text editor, new themes
  • Whitelabel: $42 per month, no watermark, custom logo, removed share buttons

Usability and design: simple interface

Templates: 13 free, very similar templates

Objects: no objects in the free version

Charts: 18 different ones

Customizability: restricted

Downloading: not allowed in the free version

Help: blog posts, guides and tutorials to get started and to make infographics

4. Venngage

Free version: free basic version, no trial

Restrictions: downloading not allowed in free version

Price and pro functions:

  • Premium: $19 per month, $49 per quarter, $190 per year, more themes, charts, objects, downloading as PDF or PNG, and other infographic features
  • Team and Education plans

Usability and design: simple minimalist interface, easy to use

Templates: 10+ templates

Objects: huge amount of icons

Charts: six different charts

Customizability: very good, lot of options

Downloading: not allowed in free version

Help: huge knowledge base, solution for any problem

5. Canva

Free version: You can register for free full functionality, no trial needed.

Restrictions: None. You pay after each item used. You can create infographics for free or very cheap.

Price and pro functions: You pay after each infographic created, and the price depends on the items you added.

Usability and design: nice design, easy-to-use interface

Templates: huge amount of templates

Objects: lot of objects and shapes (Most are free.)

Charts: lot of charts but without the option of adding data and tables

Customizability: good

Downloading: allowed

Help: blog posts, guides and tutorials to get started and to make infographics

6. Visme

Free version: free basic plan, no trial

Restrictions: up to three projects, watermark added to the infographic, max. 100MB storage space, all projects are public

Price and pro functions:

  • Visme Standard: $6 per month, billed yearly (otherwise $10 per month), up to 15 projects, no Visme brand on infographics, 250MB storage, download as PDF and HTML, more charts, premium support, but projects are public
  • Visme Complete: $16 per month, billed yearly (otherwise $28 per month), unlimited projects, no Visme brand on infographics, 1GB storage, download as PDF, HTML5, more charts, private and public projects, collaboration, premium support
  • Educational and nonprofit discount

Usability and design: easy to use, simple

Templates: five templates

Objects: huge amount of objects and shapes

Charts: 10 different charts, editing and adding data are limited (just five charts)

Customizability: good

Downloading: allowed only as JPEGs

Help: huge knowledge base, solutions for any question

7. Infoactive

Free version: You can start using it for free

Restrictions: Infoactive logo added, infographics are public

Price and pro functions:

  • Starter: $12 per month, static image exports, interactive data exploration, unlimited graphics
  • Standard: $29 per month, all Starter plan features, set passwords on infographics, remove Infoactive’s logo, live data via Google Sheets
  • Premium: $49 per month, all Standard plan features, direct phone support, custom data integrations, custom themes, team accounts
  • Discount for students, teachers, and nonprofit organizations

Usability and design: simple minimalist design, easy to use

Templates: two templates

Objects: no objects

Charts: 14 different charts

Customizability: very limited

Downloading: not available, just embed code or link to share

Help: FAQs and tutorial videos

Don’t like those tools? Try PowerPoint to create infographics.

HubSpot has created 10 customizable templates in PowerPoint. It is an easy way to get started. You just put the necessary information pieces into the shapes, change the colors, and fonts—and it is done.

If those templates are not enough, you can find more here.

Tamas Torok is an inbound marketer and growth hacker at a startup called Brandvee. He frequently writes about social media, content marketing and startup hacks at the Brandvee blog. A version of this article originally appeared on Marketing Profs.

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