When I work with clients on marketing strategies, we spend a lot of time working through the hurdles to implementation—particularly if it is a large, bureaucratic company.
Part of the process is a brainstorming session to think through all the factors that could cause our ideas to fail. Then we come up with proactive countermeasures to knock out those landmines before they blow our plans to pieces.
One Fortune 500 company I work with has been aggressively moving its marketing team into the digital age. They reported to me that no matter where they go in the world, the same five factors come up over and over again.
As I compare this to my experience working with organizations of every size and type, I think these five factors are universal. They seem to be the same obstacles everybody struggles with.
1. Budget and resources
2. Return on investment (ROI)/key performance indicators (KPI)
3. IT support
4. The legal department/regulations