So what’s the best way to use images on social media? Our #RaganSocial participants weighed in:
1. Don’t go on a picture-posting spree without evaluating your goals.
Do you want to showcase a new product or communicate your brand’s story?
Birchbox, a company that helps followers discover high-end beauty, grooming and lifestyle products uses Instagram to showcase products and further connect with its audience through pictures of events and workplace fun.
2. Don’t be afraid of cross promotion.
Pinterest allows you to link pictures to URLs. Companies can use appealing pictures to attract visitors and then link them to a blog or website with additional information. Use platforms like Pinterest to display products, promote branding and run contests. Include pictures on blog posts so people can pin them.
3. Don’t be afraid to think outside the box.