Try this exercise to prove your worth as a communicator

Here’s an easy—but powerful—exercise for your communications team.

The Value Proposition Worksheet is a simple tool that can clarify and quantify the worth of your work. Filling out the worksheet is a good way to craft a tangible compilation of the value your team brings to the organization—and it’s also a smart way to uncover gaps in your strategy.

One of the most instructive parts of the exercise is to consider the “absence test”:

Another approach is to have your team review your organization’s vision and mission statements. Now ask yourselves: How could your organization achieve its goals and objectives without communicating?