Twitter users flood #AskLaneBryant with criticism, snark
The brand’s attempt to discuss its offerings and messages ended with perhaps more feedback than its CMO bargained for.
Lane Bryant’s request for a conversation ended in a deluge of feedback, much of it negative.
On Tuesday, the retail company’s chief marketing officer, Brian Beitler, hosted an hour-long Twitter chat and asked users to tweet questions under the hashtag #AskLane Bryant.
ICYMI: @Refinery29 + our CMO Brian are hosting an #AskLaneBryant Twitter chat tomorrow at 1pm. (So get those questions prepped now!)
— Lane Bryant (@lanebryant) December 8, 2015
It didn’t take long for Twitter users to flood the hashtag with tough questions, snark and criticism:
Why don’ t you have pretty bras for really plus sized women? Or…bras for really plus sized women at all? #AskLaneBryant
— Autumn (@AutumnInBuffalo) December 9, 2015
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