United defends dress code decision amid online backlash

After denying boarding to a couple of girls wearing leggings, wide criticism broke out across social media. An airline spokesman said, ‘We’ll definitely take something away from today.’

Ragan Insider Content

For brand managers struggling with how to handle angry customers online, United Airlines’ PR team feels your pain.

On Sunday, a United passenger and the founder of Moms Demand Action, Shannon Watts, tweeted that two girls were not being allowed to board a flight because of the leggings they were wearing.

1) A @united gate agent isn’t letting girls in leggings get on flight from Denver to Minneapolis because spandex is not allowed?

— Shannon Watts (@shannonrwatts) March 26, 2017

2) She’s forcing them to change or put dresses on over leggings or they can’t board. Since when does @united police women’s clothing?

— Shannon Watts (@shannonrwatts) March 26, 2017

3) Gate agent for flt 215 at 7:55. Said she doesn’t make the rules, just follows them. I guess @united not letting women wear athletic wear?

— Shannon Watts (@shannonrwatts) March 26, 2017

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