Using social media, Cleveland Clinic engages a global following

Despite a declining local population, Ohio hospital system draws in new patients from around the world through its website, social media and “news service.”

Embedded in the .pdf document of Cleveland Clinic’s annual report is a professional-quality video about a young opera singer who had a double lung transplant.

“I remember a few months before the transplant sitting on the couch, working to breathe, and thinking to myself, I don’t know how long I can do this,” Charity Tillemann-Dick says in the video.

The transplant saved her life, doctors said. And the use of her moving story typifies communications at a renowned hospital network.

The 90-year-old nonprofit, which runs nine community hospitals and 15 family health centers, has jumped into Web and social media communications in a major way, posting over 30,000 pages of content and 1,500 videos on its website.

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