Using social media, Cleveland Clinic engages a global following

Despite a declining local population, Ohio hospital system draws in new patients from around the world through its website, social media and “news service.”

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Embedded in the .pdf document of Cleveland Clinic’s annual report is a professional-quality video about a young opera singer who had a double lung transplant.

“I remember a few months before the transplant sitting on the couch, working to breathe, and thinking to myself, I don’t know how long I can do this,” Charity Tillemann-Dick says in the video.

The transplant saved her life, doctors said. And the use of her moving story typifies communications at a renowned hospital network.

The 90-year-old nonprofit, which runs nine community hospitals and 15 family health centers, has jumped into Web and social media communications in a major way, posting over 30,000 pages of content and 1,500 videos on its website.

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