Embedded in the .pdf document of Cleveland Clinic’s annual report is a professional-quality video about a young opera singer who had a double lung transplant.
“I remember a few months before the transplant sitting on the couch, working to breathe, and thinking to myself, I don’t know how long I can do this,” Charity Tillemann-Dick says in the video.
The transplant saved her life, doctors said. And the use of her moving story typifies communications at a renowned hospital network.
The 90-year-old nonprofit, which runs nine community hospitals and 15 family health centers, has jumped into Web and social media communications in a major way, posting over 30,000 pages of content and 1,500 videos on its website.