Using targeted Twitter lists to fine-tune your online monitoring

The micro-blogging platform can be overwhelming, but smartly narrowing the scope of your attention can help you home in on influencers and other key social media players. Here’s how to get started.

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One of the best tricks to uncovering tweets that matter to you is to search within a Twitter list.

These searches allow you to do many things at once. You can find essential news, build relationships with journalists, and monitor for potential crises—all in one fell swoop.

Here’s how it works:

Focused social listening

One of the first benefits you’ll see is how efficiently you can monitor important news about your company and competitors. You’ll also know when key journalists are talking about things that are relevant specifically to you and your business.

Then, you can jump into the conversation and share your insights. However, it is essential that your contribution is helpful. Build a relationship first so journalists and other influencers know who you are.

Finally, the real-time immediacy of Twitter means you’ll often be alerted as soon as a crisis is brewing.

Here’s how to set this up:

1. Build a Twitter list of important voices.

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