“Smite” and “verily” are terms you don’t often see posted to Facebook, but on Velveeta’s Cheesy Skillets Facebook page, it’s a veritable cornucopia of ye olde English.
The brand’s Facebook fans love speaking in the style of its spokesman, a blacksmith character who helps suburban moms craft homemade dinners in a series of videos on YouTube.
“Consumers are having some fun with it,” says Adam Grablick, brand manager for Velveeta. “Folks are reacting to the blacksmith, and talking back to us in similar speak.”
Velveeta launched its Cheesy Skillets Facebook page in mid-June, right around the time moms across the country were hosting house parties in which they tried out the meals—think Hamburger Helper with lots of cheese. Those parties led to some serious online buzz, says Grablick, and the brand plans to build on that foundation.
Gather ye round