Video: Easy ways to optimize your LinkedIn profile

LinkedIn’s manager of corporate communications shares several ways to ensure your profile appears at the top of LinkedIn’s search results.

Whether you want a company to recruit you, speaking engagements to find you or simply more connections to reach out to you, the key is to appear at the top of LinkedIn searches.

How do you do that?

Yumi Wilson, corporate communications manager at LinkedIn, explains. Her top tips are:

1. Complete your profile. Even if you have keywords in your profile, you won’t appear very high in searches if your profile isn’t complete.

2. Have a photo: Adding a photo will make your profile 11 times more likely to be viewed.

3. List a second position: Listing more than one position in your work experience will make your profile 12 times more likely to be viewed.

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