Video: How to create terrible content

First, start by typing everything in Comic Sans. Second, retweet all of your Foursquare check-ins. Last, write a 3,000-word document that’s all about you—with no pictures.

All the advice about how to create good content is almost always useless. That’s because creating good content requires a lifetime of training.

The secret to creating great content is to simply do it over and over again until you get better at it. And once you’re better at it, keep going to get even better.

At the 2014 PR SUMMIT conference in San Francisco, I knew I couldn’t boil down the secret to creating great content in a two-minute video. But I could explain how to create awful content in that time.

Watch the video and check out the photo gallery. Let me know if you agree with these ways to create truly pathetic content. Do you have any tips to add? If so, share them in the comments below.

A version of this article originally appeared on Spark Media Solutions.

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