Video script tips for online marketers

The adage ‘Less is more’ applies here. Let visuals establish your protagonist and sustain the narrative arc. By keeping words scant, you’ll deliver a vibrant, compelling message.

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A blank page is to a script writer what a blank canvas is to an artist.

Each key stroke might compare to a brush stroke. Like a painter who pulls from his imagination, you might draft a script drawn from what you already have in mind before you ever head out into the field to shoot and grab the elements.

The downside to that approach is that you run the risk of tunnel vision-keeping your eyes peeled for only those “scripted scenes” and overlooking more natural, fun moments you might never have anticipated.

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand and profitable content, as seen in this Intermedia and MultiVu Creative Services case study.

To get there, though, you must tell your brand story in a creative way. Start with these five steps to write a script that impresses viewers and converts leads.

Organize your script’s elements

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