If a picture is worth a thousand words, a video must be worth a million words, Marie Moynihan, marketing manager of Newsweaver, says.
In this video, Moynihan and Mark Ragan, CEO of Ragan Communications, discuss some helpful video tips for internal communicators. Here are a few of them:
1. Don’t try to create an Oscar-winning film.
“The video doesn’t have to be movie quality. It can actually be something that your employees created,” Moynihan says. “Employee-generated content will inspire other employees to read it, engage with it and get the message.”
2. Make the video interactive.
Does your organization have an event coming up that not all employees will be able to attend? Capture the event on video, and distribute it to employees who can’t make it. Certain video programs, like Newsweaver’s, even enable viewers to comment and provide feedback on the video so they can engage with the speakers despite not being at the event.
3. Let your content determine the video’s length.
“The industry standard is that people will not engage longer than 3 minutes,” Moynihan says. But that doesn’t mean that every video must be 3 minutes, she clarifies. People will watch a 45-minute video if it offers value and can help them do their jobs better.