Want coverage? Set up the CEO as an industry spokesperson mPortal wasn’t gaining any traction with the press, until a shift in strategy brought in dozens of placements. By Christine KentJan. 7, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.