Writing & Editing Want hits on the Web? Ditch cleverness for clarity SEO experts are urging us to be boring, despite a valiant rearguard action by curmudgeons who love wordplay. By Russell Working@byworkingMay 24, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.