The latest Twitter statistics show that growth last year was more than 1,300 percent with the latest numbers revealed by Twitter at its Chirp conference for developers in April showing:
Twitter is a great way to promote and market your content. The challenge for business marketers is that you have only 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline. In essence, Twitter has helped elevate the declining art of the headline.
So what are the keys to creating and writing a great headline, and why does it matter?
Why is a headline important?
This means that up to nearly three times as many people would read your Web page or view your video just through having spent some time ensuring that the headline is optimized.
So what are the basic requirements for writing that headline that will get people clicking and reading, viewing your content and copy whether that be video, presentation or text.
One way to start is to use a formula so here are six headline types and examples from Authority Blogger to get you started: