A poll conducted by Ragan Communications and PollStream found around 70 percent of respondents plan to change their CMS in the near future or have recently adopted a new system. Communicators want software that easily allows them to control how and when content is posted to their intranet or Web site, the poll showed.
“Your poll … fits with just about every client I’ve ever worked with,” said Chris Clark, vice president of v-Fluence, a Web-centered marketing and public relations firm. Most of his clients want their systems to be more user-friendly, Clark added.
In many organizations communicators are responsible for creating content, while someone else—usually a Web or IT specialist—puts it online. However, communicators increasingly are charged with posting content themselves and in need of user-friendly software.
That newfound responsibility has communicators adopting or eyeing enterprise software like Microsoft SharePoint as their CMS, despite some warnings that SharePoint is difficult to master.
Why the need to change?