Bad design and navigation overshadow potentially good content on OxiClean Web site
Audience(s): Customers, potential customers, media, investors
Content: The OxiClean home page looks like a lot of fun. It’s bright and colorful with lots of cartoon-y images. That’s where the fun ends, unfortunately.
I noticed a “View cart” button immediately at the top of the page and started looking for the link to the online store. I couldn’t find one. In fact, there’s no real navigation bar on the home page at all. Users have to scan the body of the page to find the information that they’re looking for. This is inefficient and confusing. Always include navigation on each page to keep users oriented and let them get to where they need to go efficiently.