Wells Fargo, Wachovia reach customers via merger blog

Banks launch blog to keep customers up to date on how the banks’ merger affects their accounts

When Wells Fargo agreed to buy Wachovia last October, the companies knew they needed to keep their customers apprised of how the $15.1 billion transaction would affect their banking relationship.

The only question was how to reach them.

After a couple months of poking around the Web, tuning in to the blogosphere and monitoring Twitter posts, Tim Collins, senior vice president of Wells Fargo’s experiential marketing division, decided that a merger-focused blog could spark a dialogue with the banks’ customers.