What a new Pinterest study means for brands

New data suggest that Pinterest’s audience is looking for photos of food, fashion, home décor, and crafts. But those numbers also suggest brands can do a lot there.

A study posted this week by RJ Metrics found that more than 60 percent of pinboards on the site deal with those four topics or what it terms “inspiration/education.” Pinterest has more pinboards dealing with the home than anything else, though food is the fastest-growing topic, with posts about edible delights getting the most repins.

The study also found that people like to pin about products. “Products I love” is the third-most-popular title for boards on the site, and posts about products get more likes than any other category.

But what if your company has products that don’t fall into the categories of home, arts/crafts, fashion, or food? Should automakers or software companies simply ignore Pinterest? Social media and PR experts took a look at the numbers.

No surprises

The big topics on Pinterest are far from shocking, says Christine Campbell of Resolute Digital.

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