What Facebook’s new video hub means for PR pros

Communicators who have long relied on YouTube for sharing their brands’ content have a new choice with intriguing features.

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The battle for video dominance is heating up.

Facebook recently announced the launch of its dedicated video hub, which could alter the way YouTube segments are posted and viewed on Facebook. This change brings new benefits and implications for PR pros who have relied on YouTube for sharing their brands’ video content.

What are Facebook’s new video enhancements?

Though the hub hasn’t officially launched yet, Facebook has released details of the plan. For each user, the video repository will include clips from Facebook friends, pages they follow and other video publishers. The space will be similar to YouTube, but with Facebook as a primary hosting platform.

Other features include:

Suggested videos based on user preferences and history

Ability to watch clips in a smaller window while scrolling through regular a newsfeed

New video formats

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