What Google’s ‘core algorithm changes’ mean for your website

The search engine undergoes frequent tweaks, but the rollout of major modifications means a new emphasis on user intent. Here’s a look at the ramifications for businesses.

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Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines. However, Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare.

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….

— Google SearchLiaison (@searchliaison) March 12, 2018

Such an overhaul puts many companies at risk of losing their search engine ranking. Here’s a close look at the changes:

What does a ‘core algorithm update’ mean?

Google frequently updates features of its ranking algorithm; this time, the company has updated the algorithm’s foundation. Many websites will be affected by the changes, even if prior updates had no effect on their ranking.

Why is Google making such major algorithm changes?

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