What internal communicators don’t do

From planning events to doctoring PowerPoint decks, tasks that shouldn’t fall to you end up in your lap anyway. Here’s help in drawing the line so you can focus on big-picture issues.

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Communicators are well versed in answering, “What do you actually do?”

Rather than reeling off a list of skills, knowledge and accomplishments, should we be explaining what we don’t do?

Newsweaver recently hosted a webinar on how to create and run a corporate newsroom. It started by explaining what a newsroom isn’t.

It is not a press room, media relations nor the team overseeing the intranet. It is about having a journalistic mindset that identifies and tells stories reflecting the corporate strategy while using editorial standards and practices.

Internal communication can be a catch-all for anything in an organization that doesn’t quite fit anywhere else. This demonstrates people’s lack of understanding about what we do, and it severely damages our credibility and ability to become valued, trusted advisers.

By continually repeating what we do, and not spelling out what we don’t do, are we missing a trick? We asked the communications community to offer the biggest misconceptions about their jobs:

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