What lies ahead for social media marketers in 2017

Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.

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Imagine being able to predict the next big thing on social media.

You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences.

For anyone who works with social media regularly, this information would be invaluable.

To better understand how social media marketing is changing, we collected data from more than 1,200 marketers to create the State of Social Media 2016 report.

Let’s start with three social media takeaways for marketing in 2017:

1. Video is about to peak.

Five out of every six marketers said they’d like to create more video content. Also, 30 percent of marketers seek to focus specifically on Facebook video in 2017, with 28 percent looking to add YouTube to their marketing efforts.

Right now, video stands out in the Facebook News Feed. As video rises in popularity and more brands and individuals share it, getting noticed will become harder. Eventually, brands may have to pay for video reach, as many do for sponsored posts and ads.

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