I recently agreed to help a friend of mine come up with a PR plan to promote an event. It’s happening in a relatively small market, so I figured I’d have no problem generating interest from the local media.
It ended up being more difficult than I thought, and I was left feeling embarrassed. That’s never fun for someone who is obsessively seeks validation from others.
These days the vast majority (89 percent) of journalists prefer to receive pitches via email, and the bulk of my pitches came via email. And were promptly met with radio silence.