What PR pros need to know about Facebook Live

The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.

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Facebook endures as the social media king, and the company’s internal team is making sure that doesn’t change.

One striking enhancement to the social network’s video streaming platform is Live. Announced last summer, Live initially was only for those who Facebook deemed as public figures, including Kevin Hart, Ian Somerhalder and Donald Trump.

Just a few days ago, word came from Facebook that individuals and verified pages (which include many large news organizations) can now use Live. Anyone with an iPhone, the Facebook app and a strong fiber optic connection can broadcast in real time to the world.

The best part? It’s super easy.

How to use Live

Go into the Facebook mobile app, and go to where you normally post status updates.

Click the new icon on the bottom of the screen.

3. Add a compelling description to tell followers the synopsis of the story and why they should view your content.

Guidelines for effective live streaming

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