What PR pros owe Justine Sacco
The New York Times Magazine revisited the infamous tweet that lost the corporate comms director her job and made her a permanent footnote in social media history. What courtesies do pros owe colleagues who mess up?
The most-viewed article on The New York Times website over the weekend was about Justine Sacco, the PR executive whose infamous tweet from December 2013 sent her life—and her career—into turmoil.
The article, titled “How One Stupid Tweet Blew Up Justine Sacco’s Life,” paints a sympathetic portrait of Sacco (and others) who have endured the painful wrath of online mobs.
As a reminder, the tweet above, sent to Sacco’s 170 Twitter followers prior to boarding an 11-hour flight without Wi-Fi, quickly became Twitter’s top trending topic. By the time she landed, she had become a source of outrage for some—but short-term amusement for many others.
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