What really makes someone a social media expert

It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.

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Is it just my imagination, or does it suddenly seem that everyone is a social media “expert”?

Scan Twitter and LinkedIn, and you’ll see what I mean. With the explosion of businesses using social media, it seems that more and more people are trying to attach themselves to the movement and increase their marketability by proclaiming their “mastery.”

Here’s the stark reality, according to digital marketing specialist Anton Koekemoer: “You are not a social media ‘guru’ if you have the ability to create a Facebook business page, Twitter account, and have a couple of social media apps on your smartphone.”

So, what qualifies someone as a social media specialist? Consider the following three considerations:

You implement strategic, researched campaigns.

Have you constructed full-scale campaigns focused on strategically expanding a client or employer’s social media presence? Within that framework, did you do the painstaking research necessary to thoroughly understand the content your audience desires?

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