I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the network, which has more than 150 million active users.
So, along comes TrackMaven, a competitive analysis firm, which recently released a report on Instagram based on how Fortune 500 companies are using the network.
The process: They took the 2013 Fortune 500 list and loaded all the Instagram handles for every brand (123) into their platform. They collected and analyzed the number of interactions and meta information (such as which filter was used) through their history until mid-September.
The study had some interesting findings:
Sabel Harris, lead marketing maven at TrackMaven, shared three tips for brands that want to jump on the Instagram bandwagon, based on this report to Mashable.
Instagram videos are effective
We know videos are effective because they enable us to consume content quickly. Most users prefer watching video to reading plain text. Harris says: