Folks, it’s been a crappy 12 months for Chipotle.
Last year, Chipotle’s national social media strategist saw a series of tweets from a Chipotle employee working just outside Philadelphia.
The tweets had a common theme—working conditions.
One tweet included a news article concerning hourly workers’ having to work on snow days when certain other workers were off and public transportation was shut down. His tweet addressed Chris Arnold, the communications director for Chipotle, stating: “Snow day for ‘top performers’ Chris Arnold?”