What you should know about Facebook’s Reply button

For marketers, it affords an outstanding opportunity to improve connections with followers of your brand.

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Facebook wants brands and marketers to be successful. So, let’s take a closer look at how the Reply Button will help you, as a marketer, to be more successful on the Facebook platform.

Where did it come from?

Community managers far and wide have been requesting a feature like the Reply button for quite a while. They wanted the ability to leave threaded replies, directly addressing those who leave comments on their pages.

Facebook conducted months of testing, and the feature will be rolled out to all pages with more than 10,000 followers by July 10.

Let’s take a closer look at its functionality.

What does the Reply button do?

What does it mean for marketers?

One-to-one engagement

Although it’s still in a public forum, the Reply button finally enables brands to develop that one-to-one relationship with their fans that they’ve been looking for. Replying in a threaded format is much more effective in keeping the conversation going than tagging someone with an @ symbol.

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