What’s on Corporate America’s Labor Day menu? Plenty of burnout
Right now, the onus is on companies to support exhausted, worn-out workers in substantive ways. Here’s how comms pros can help.
Labor Day is almost here, a time when we recognize and celebrate the achievements of the American workforce with barbecues and parades.
On the heels of a recent study showing that employees in nearly every industry are at the point of frustration and burnout, you can bet there will be plenty of complaining on the Labor Day cookout menu, along with hamburgers and beer.
In the last 18 months, employees have navigated a challenging environment, and they are tired. We’ve gone from a pandemic-induced recession, to a growth period, to what now looks like pandemic with growth at the same time. It’s no wonder employees are burned out.
According to a study by Energage, the company behind the Top Workplaces Awards, companies are facing a PR and marketing challenge as waning employee engagement can have a negative impact on all stakeholders, including customers and prospective new hires.
The good news is that communicators can play an important role in partnering with colleagues in HR to help reverse some of these trends, while leveraging communications skills to strengthen their organization’s brand reputation and spur employee referrals and new hire interest.
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