WhatsApp stakes claim as leader in mobile messaging

Recent data show the messaging app is preferred by users in 109 countries—beating Facebook Messenger for the No. 1 spot. How are brand managers using it? Here’s what you should know.

Brand managers have begun using messaging apps in their marketing efforts worldwide.

To increase efficiency and strengthen relationships with customers, many customer service reps are digging deeper into certain messaging platforms. As opposed to email, applications such as WhatsApp and Facebook Messenger give brand managers the opportunity to interact with customers in a way that feels relatable and casual.

These platforms—and others on social media—have become the preferred method for customers in need of a quick reply.

What the numbers show

Similar Web analyzed the most popular messaging apps across the world, based on reach (percentage of installs) and daily use. In almost every country, messaging apps had the highest percentage of daily use.

Here’s more of Similar Web’s analysis:

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