When CEOs speak: How execs’ quotes doom your pitches Hackneyed, self-centered ‘excitement’ deflects focus from your real target—your customer. By Ragan StaffSept. 10, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.