When it comes to study results, cut to the chase

A boring lead and unnecessary detail overshadow the message in this article.


Calories count, but … consumers don’t seem to know how: Food and Health Survey highlights six “diet disconnects.”

They’re taking too long to get to the point here.


The survey of 1,000 American adults was conducted over three weeks in February and March of 2007.

That’s great, but give us a result—why am I still reading?


While more than half of Americans (56 percent) say they are trying to lose weight, nine out of 10 Americans did not know how many calories they should consume in a day—a fact that is one of six consumer “diet disconnects” identified in the survey.


Overall, Americans’ perception of their health improved, with 39 percent indicating their health as “excellent” or “very good” compared to 33 percent in 2006. In addition, more Americans (66 percent) reported making changes to improve the healthfulness of their diet compared to 57 percent in 2006.

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