You keep hearing advice like this: Don’t start a social media initiative until you know your objectives. But if rules were made to be broken, are there any exceptions to this one?
Writing for Social Media Explorer, Ilana Rabinowitz tempts a lightning bolt from the social media gods by insisting there are two exceptions—and she can explain why.
“The first situation is when you are so stymied with how to get started and fearful of getting it wrong, that you end up sitting on the sidelines. The second is if you have tried using social media but are disappointed in the results because you thought you’d get thousands of Twitter followers in short order or have your video go viral, ignore the rule and start over without expectations.”