When marketing to millennials, focus on honesty and efficiency

Younger consumers move fast. To keep up with their rate of consumption, brand managers have to adapt. Here are a few tips on how to make your content more accessible and easier to share.

For many marketing managers, cultivating a brand takes time.

When marketing to the coveted millennials audience, however, things can move rapidly.

How should you handle a whirlwind of customers’ demands, “likes” and shares? Founders of the daily newsletter theSkimm say it’s about striking a balance with your content and “being honest about the way you advertise to them.”

During TechCrunch’s Disrupt NY conference, theSkimm founders Danielle Weisberg and Carly Zakin discussed how they expanded their brand from a few hundred subscriptions to 3.5 million subscribers worldwide—more than the number of digital New York Times subscribers.

Here are two tips from the content creators turned branding experts about how to grab the attention of a younger audience:

1. Make the most of word-of-mouth marketing

TheSkimm’s fast-paced growth started with grassroots marketing.

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