PR When marketing to millennials, focus on honesty and efficiency Younger consumers move fast. To keep up with their rate of consumption, brand managers have to adapt. Here are a few tips on how to make your content more accessible and easier to share. By Clare LaneMay 10, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.