Whole Foods’ Ramadan marketing draws fire

The grocery chain fended off spit wads from campaign critics and supporters alike after a leaked email hinted it was backing off from promoting Halal foods. But was it?

What began as a pioneering Ramadan marketing campaign at Whole Foods has ended up enflaming both supporters and conservative bloggers.

Whole Foods was the first major U.S. supermarket chain to launch a Ramadan campaign, partnering with the halal brand Saffron Road to launch online-only marketing, Fast Company reports.

But someone leaked to the Houston Press a Whole Foods email stating it would be best if the grocery did not observe Ramadan in-store, igniting both fury on the right and ire from those who supported the promotion.

“We should not highlight Ramadan in signage in our stores as that could be considered ‘celebrating or promoting’ Ramadan,” the email reads.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.