Why an employee evangelist is more powerful than a logo
Who better to promote your company than a loyal employee? Here’s how to find the perfect brand ambassador.
CEOs love to proclaim that a company’s greatest asset is its employees.
It’s no longer a nice thing to say—it’s becoming a necessity.
“… branding strategists contend that to compete in the cutthroat world of social media marketing, brand ambassadors are crucial to extending the visibility of a company,” writes Eric Markowitz in a recent Inc. article.
Markowitz discusses how brand ambassadors are becoming an increasingly common way to create buzz and put a human face on a company.
Markowitz says:
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