Why an employee evangelist is more powerful than a logo

Who better to promote your company than a loyal employee? Here’s how to find the perfect brand ambassador.

CEOs love to proclaim that a company’s greatest asset is its employees.

It’s no longer a nice thing to say—it’s becoming a necessity.

“… branding strategists contend that to compete in the cutthroat world of social media marketing, brand ambassadors are crucial to extending the visibility of a company,” writes Eric Markowitz in a recent Inc. article.

Markowitz discusses how brand ambassadors are becoming an increasingly common way to create buzz and put a human face on a company.

Markowitz says:

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