Wellness can play a powerful role in employee engagement.
Corporate wellness programs not only improve employees’ health and productivity, but they can also help break down silos and cultivate stronger connections among employees.
Building and launching your wellness program are just the start. For an effective program, sustaining communication is key to sustained participation and long-term success. Here are four tips for communicating about your wellness program.
1. Lead with the reward.What’s in it for employees? Whether they can earn points toward prizes, cash toward health care premiums or bragging rights in a friendly competition, highlight the reward to peak engagement early and often. Once you have their attention, it will be easier to keep them engaged and participating in the program.
2. Be authentic in your messaging.Employees appreciate that we want them to be healthy, but that’s not the sole driver of wellness programs. From fewer sick days to lower health care costs, a healthy workforce is beneficial to an organization in many ways. Sharing that message showcases authenticity and transparency.
3. Make sure you reach every audience.This can be challenging with non-desk employees or a remote workforce. When possible, send mailers to the homes of those employees who might not have access to traditional messaging channels. Either way, consider the realities of each audience segment’s work environment, and cater to their communication needs.
4. Send them to the source. Keep communications simple and succinct by driving employees to the source of more information. That source could be your intranet, a printed guide or the wellness platform to sign up. Having a hub where they can go to learn more will keep messaging organized and approachable.
A version of this post first appeared on the Tribe blog.