Why and how you should capitalize on holiday pitching

Print publications expand their ‘news holes’ because of a spike in ads, and many editors desperately seek topics to fill that space. Here’s a December dozen ideas for landing coverage.

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Conventional wisdom dictates that PR pros avoid media pitching during the holiday season.

The belief is that reporters, editors and consumers are too busy and distracted to look at press releases or read news articles.

To the contrary, December is a great time for sending PR pitches and winning earned media mentions. With additional seasonal advertising, both print and online publications must fill more space and publish more stories during the holidays—all with vacation-depleted newsrooms. Reporters and editors become almost desperate to find worthwhile content.

PR pros who send press releases, articles and story ideas face less competition for media attention, especially while other PR teams take a breather.

Here are 12 media pitching ideas for the holidays:

1. Wrap up the year. Write a year-end overview that covers industry trends and how your business performed. This is ideal for regional business publications, trade publications and other niche publications, as well as your company blog and other owned media.

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