Why (and how) your nonprofit should market to millennials

Millennials’ donation habits are different from any other audience. Here’s how you can get your organization on their radar.

Eighty-five percent of millennials say that a compelling mission or cause motivates them to donate to a nonprofit organization, the Case Foundation’s 2011 Millennial Donor Survey found. Fifty-six percent say a personal connection or trust in the organization’s leadership encourages them to give.

According to a recent Social.Razoo.com article, “Given the Millennial Generation’s drive for social good combined with being more tech-savvy in general, it’s a key community to understand (and empower) when it comes to social fundraising.”

The Case Foundation study found that while millennial donors are different from past generations, it is not in the ways that many might expect.

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