Why distribution trumps content as king

There’s a ton of content swirling around online, and some of it is terrific. With all those crowns, though, how can your target audience find your stuff? Here’s how to build proper channels.

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Ever come across a great blog post or slide share that surprisingly has only a handful of retweets or shares? Maybe you’ve created great content and found similar results.

You may have created one of the best resources in your industry and still not have made a dent. Don’t be discouraged. It’s not that your content wasn’t well written. It’s not even that your content is going after the wrong topic. It’s more likely that it’s something else holding your content back.

Before I dive into the real reason some content thrives and some barely survives, let me show you what led to this epiphany.

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