As a PR professional, I make it a point to follow the Twitter accounts of the reporters I reach out to and whose work I enjoy reading.
I find it integral to get some insight into their daily lives; to really learn about who they are as people, both professionally and personally. At first, I didn’t understand why I was consistently reading tweets from journalists attacking PR. The question that immediately came to my mind is, “Why?”
Why would anyone hate to hear from someone that is trying to help them professionally? Why would reporters literally dread reading through their inboxes? The answer is simple: There is something fundamentally wrong with the way PR pros relate to the media.
I’m certainly not the first person to realize this, but according to the numerous reporters I follow, I am one of the few.