Why good comms practices are more important than ever

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.

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When looking to address the coronavirus outbreak, communicators are well-served by best practices that have been in place for years.

Pitching relevant information to reporters, making sure your information is timely and accurate, and other time-honored traditions of the PR trade are even more important in a crisis.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

PRSA Chair Garland Stansell shared a few thoughts with us about how PR pros can help their organizations and communities:

PR Daily: Misinformation and sensationalism have become big problems for communicators around the coronavirus. How can communicators combat the panic?

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